As you should know, no service on the Internet is free. And ChatGPT is not going to be either. For a couple of years, the most basic version of this conversational AI chatbot has been able to be used free of charge, although there were also paid versions with numerous additional functionalities.
However, now OpenAI - the company that created ChatGPT - has announced that it is starting to show advertising in the conversations of users who use ChatGPT for free. It will be your way of "paying" for the service and the way in which OpenAI also wants to start monetizing all those millions of questions and requests that are made to ChatGPT every day and that are answered - at least, until now - for free.
In the end, it is a pattern that is repeated in the history of online services. First the product is launched, the need is created for the user and then they are made to pay for it. One way or another. In this case, by receiving advertising, which will be personalized thanks to the data that OpenAI obtains from user conversations.
How advertising works on ChatGPT
As noted by OpenAI, advertising will first reach users over 18 years of age who log in to ChatGPT for free and the ChatGPT Go subscription - that is, the most basic paid version - in the United States. The ads will appear as shown in the image above.
«We do this so that more users can use our tools with fewer restrictions or without having to pay. ChatGPT Plus, ChatGPT Pro, ChatGPT Business and ChatGPT Enterprise subscriptions will not include ads.
All that, for now. The most logical thing would be to think that the advertising model will also be transferred to other countries once OpenAI verifies that the user response is positive and they get used to using the service for free in exchange for seeing advertising. It is already common on other platforms such as Gmail or Instagram, to give just two examples.
OpenAI assures that the only reason why it starts showing ads is “to make AI more accessible to all people.” As he points out, ads do not influence the answers that ChatGPT offers you and these are optimized to be as useful as possible. The ads are always separated and clearly identified.
OpenAI also points out that the content of conversations with ChatGPT will always be private and that they will never sell the data to advertisers.
Additionally, the user will be able to have control over the advertising they receive on ChatGPT. You can disable personalization and delete data used for ads at any time.
You'll also be able to learn more about why you see an ad or dismiss it and send feedback to the company to point out why you did so.
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