Historical change at the Apple dome. The company's CEO until now, Tim Cook, has confirmed that he will leave his position on September 1, 2026 after more than a decade at the helm.
Thereafter, he will serve as executive chairman of the firm's board, focusing primarily on the development of the company's strategy and institutional relations.
The change is not due to poor results for the company, but is a transition that Apple has been preparing for years to ensure business continuity.
What there is no doubt is that, with the departure of Tim Cook, a new stage in Apple's history will begin. Who will be the one to replace him? What can you expect from this change? We tell you everything in this article.
Who is John Ternus, the new CEO of Apple
The transition in Apple's management is not in response to a crisis, but rather to ensure the company's leadership. Until now, Johm Termus was Apple's senior vice president of Hardware Engineering and one of Tim Cook's trusted men, who will not completely abandon the company to seek that continuity either.
Termus has been responsible - in the shadows, with a very discreet profile - of the teams that were in charge of developing the brand's main devices: iPhone, iPad, Mac, AirPods... that have evolved under his mandate.
Considered a technical profile, but with great weight in the structure of the corporation, he was born in 1980 and his entire professional career has been developed within Apple.
He studied Mechanical Engineering at the University of Pennsylvania, in the United States. Before dedicating himself to hardware development at Apple, he did small jobs in product design and applied engineering, but it has been at the apple company where he has grown professionally.
He came to it when he was only 25 years old and joined the product design team. From there, it has been rising meteorically but slowly, without making too much noise or causing excessive misgivings in the company.
He assumed more responsibilities in Hardware Engineering until in 2013 he was named Vice President of Hardware Engineering. From this role he already directed Apple's most important product lines, although his name has not been known to the general public. He has been responsible for developing the latest generations of iPhone, iPad and AirPods.
Focused more on product than on operations or finances - as was the case with Tim Cook - he has a very technical engineer profile. His choice suggests that the company is looking for more technical leadership, focused on the product and execution, and not so much on public exposure. With a reserved character and away from the spotlight, he seems the perfect figure for this change in strategy and a stage in which it is intended that those who attract all eyes are the company's products, not so much its managers.
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